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Creating an effective e-Commerce strategy is the first step on the road to success in the channel. This blog is part 2 of a 2-part series that explains the six key factors which should be part of your online channel strategy.

e-Commerce success depends on having an effective strategy. This blog is part-1 of a 2-part series that identifies and explains six key factors for your e-commerce strategy.

Get the latest e-commerce Perfect Store execution playbook for product manufacturers and consumer goods brands

  e-Commerce channel execution for Brands needs ongoing attention. It’s not just for the Holidays.

For many brands, success in e-commerce means success on Amazon, which depends on consistently winning the Amazon Buy Box, where over 85% of all sales convert.

In the context of online retail, content is your product on the digital shelf.

In the e-commerce world, automation can go a long way to relieving pressure on already overburdened sales and brand teams.

Data should be at the centre of designing and evolving your e-commerce channel strategy.

Keeping up with demand for new, engaging content is a challenge for brands that demands fully integrated content management & e-commerce analytics tools.

With three weeks still to go to November 29th, online retailers in the US and Europe are already touting ‘holiday’ deals and discounts.

Increase Amazon e-commerce data monitoring and reporting rate for deeper, more timely insights.

Brands need an Amazon-specific strategy, and an associated set of tools, to plan, manage, measure and optimize their business on the e-commerce platform.

To get an edge on rivals  on Amazon, brands need new insights and competitor intelligence

We're not in Kansas anymore... Amazon is changing the channel landscape from retail to platform. 

The Complete Amazon Performance Optimization Solution with Integrated Amazon Analytics and Rich Content Management for Brands.

High quality data requires ongoing effort to deliver reliable, timely, actionable e-commerce insights

Get the Full Picture: e-Commerce Intelligence needs full-category analysis to deliver complete, robust & accurate competitive insights.

How to adapt, localize and manage global tactics and sales fundamentals to requirements of diverse markets. 

Seamless integration from e-commerce strategy, to content execution and performance measurement, is the Holy Grail for brands.

Get the most from your e-commerce trade marketing to build brand awareness, and deliver online sales in one strategy.   

Five-category, price and promotions study shows the number, and depth of typical Amazon discounts stand up to Prime Day promotions.

As voice takes over from the keyboard & screen, what does it mean for brands’ e-commerce content plans?

How to prioritise the creation of rich product content for your brand’s assortment, to maximise limited e-commerce resources.

How to create, manage, maintain and distribute high quality product content for the online channel.

Translating data into action, integration, content and getting started emerge as themes at the UK Digital Grocery Summit

eStoreMedia e-Commerce Perfect Store Model; a framework to enable brands to succeed in the fast-growing online channel.

eStoreMedia’s analysis shows Huawei brand benefiting from barrage of spying allegations in US.

MaxFactor tops eScore ranking in February, but all brands underperform in e-commerce report for the Makeup category in China.

Four e-commerce content trends worth adding to your online channel playbook over the next 12 months and beyond.

10 e-commerce channel and online store search performance tips for consumer product manufacturers.

Amazon might be No.1 in US e-commerce, but how do brands pick the best online retail partner in other markets?

Three Tips that will help you become your company’s most effective e-commerce manager, in 2019.

Brand owners who realize the impact star-ratings have on consumer purchase intention in their category, try to improve this area.

Brand owners who realize the impact reviews have on purchase intent in their category, try to improve this area.

We are proud to announce launching new capabilities in voice commerce. Our eStoreVoice team is focused on supporting international brands with activities on voice devices such as Alexa, Google Assistant, Siri and Cortana.

Joanna Grabek, Adam Puchalski, Filip Żok and Michał Stanowski, photo: Mikołaj Dakowicz

eStoreMedia takes a closer look at Amazon's November discount sales and retailer pricing strategies

Few categories of products can escape the impact e-commerce has brought to retail. The fact is, buying and selling online has become the fastest growing sub-channel of retail in the world.

Infographic: E-Commerce Drives FMCG Industry Growth in the U.S.

We recently received a question from one of our clients (brands) operating a cosmetics business.

eStoreMedia, a company specialising in managing and creating multimedia product content for e-commerce, develops cooperation with the Nestlé Group. After a successful rich content implementation for Purina brand in web-based sale services, also Nespresso decided to entrust eStoreMedia with the services in this area.