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Investing in our Brands through Tough Economic Times – Webinar Summary

Why should product manufacturers protect marketing and innovation investment in the current climate?

Back to school: time for brands to re-focus on e-commerce channel presence & performance

Five e-commerce planning tips for brands, as schools and economies reopen after a devastating few months.

10 Factors that Influence Amazon Search Rank & Sales Performance

eStoreMedia 16-category study: What really influences Search performance to deliver sales on Amazon in the US and UK?

Winning Tactics from Coca-Cola & Bacardi for Attracting & Retaining New Shoppers on Walmart.com & Amazon

As shopping shifts to e-commerce, how do brands gain and retain loyal consumers on leading e-retail platforms?

How to defend against e-commerce ‘brand disruption’ during COVID-19 and beyond

Warning, the COVID-19 crisis, with its underlying structural changes, ticks all the boxes for product and brand disruption.

Building engagement and trust to provide a great online shopping experience

How LEGO Group’s data focused approach to content investment, design, deployment and optimization is delivering up to 30% better conversion rates in the online channel.

Advanced e-Commerce Search Secrets to help Brands Win from the Start of the Shopper Journey

How beauty products leader L'Oréal transformed it’s content creation process to drive online store search improvement.

The Win-Win of Ratings & Reviews; Driving Online Sales while Delivering Valuable, Actionable Consumer Intelligence

Online Rating & Reviews have become an essential pillar of the online shopping experience for consumers, retailers and brands.

How Data is Helping COTY & Whirlpool to Drive e-Commerce Expansion during COVID-19

Identifying & prioritizing issues every e-commerce leader needs to resolve during the Coronavirus pandemic and beyond.

Automate your Online Channel Program to Prepare for the Post-Covid e-Commerce-centric World

With the online channel playing a larger role in retail, product manufacturers need to automate e-commerce gap closing to keep up with an expanded workload, and prepare for a second wave of CV-19.

Through the Lens of CV-19: Lessons from China for E-Commerce Teams

What learnings can we take from China, and what lasting changes can we expect to see in shopper behaviour, demand and distribution? Brought to you by eStoreAcademy and China Skinny. 

Riding the e-Commerce Whirlwind; Let Data Show the Way

As Covid-19 drives e-commerce expansion, what can brands do to keep on top in the midst of fundamental change?

Coping with the Coronavirus Online Shopping Surge: Five e-Commerce Basics for Brands

The coronavirus lockdown and closure of physical stores is driving online demand.

e-Commerce Can Provide a Lifeline as Covid-19 Infection Spreads

How e-commerce can help in a time of physical distancing, panic buying and shutdowns.

Joining the Digital Revolution: Making the Jump from Brand Manager to e-Commerce Enabler

How key learnings from the recent Digital Food & Beverage Conference in London, confirmed I’d made the right move by joining this e-commerce technology innovator.

OneNumber e-Commerce Fitness Tracker for Consumer Goods - What's Your Brand's Online Health?

One Number to rule them all: How eStoreCheck weighs up online metrics to provide a single measure of your brand’s e-commerce health.

Six Steps to e-Commerce Channel Readiness for Brands Part 2: Search, Ratings & Reviews, and iMedia

Creating an effective e-Commerce strategy is the first step on the road to success in the channel. This blog is part 2 of a 2-part series that explains the six key factors which should be part of your online channel strategy.

Six Steps to e-Commerce Channel Readiness for Brands Part 1: Portfolio, Pricing, and Content

e-Commerce success depends on having an effective strategy. This blog is part-1 of a 2-part series that identifies and explains six key factors for your e-commerce strategy.

How to Succeed in the e-Commerce Channel

Get the latest e-commerce Perfect Store execution playbook for product manufacturers and consumer goods brands

How to sustain e-Commerce Growth in 2020 with the eCommerce Perfect Store Framework

  e-Commerce channel execution for Brands needs ongoing attention. It’s not just for the Holidays.

Securing the Amazon Buy Box: 5 Winning Steps for Brands

For many brands, success in e-commerce means success on Amazon, which depends on consistently winning the Amazon Buy Box, where over 85% of all sales convert.

The Dos and Don’ts of e-Commerce Content Creation for Perfect Store Performance

In the context of online retail, content is your product on the digital shelf.

Digital Shelf Automation: How to Streamline e-Commerce Channel Execution

In the e-commerce world, automation can go a long way to relieving pressure on already overburdened sales and brand teams.

How to Build Your Data-Centric Strategy to Thrive in the e-Commerce Channel

Data should be at the centre of designing and evolving your e-commerce channel strategy.

How to Create, Manage, Syndicate & Maintain Great Content for Online Channel Success

Keeping up with demand for new, engaging content is a challenge for brands that demands fully integrated content management & e-commerce analytics tools.

Black Friday is in Full Swing, Where Will the Axe Fall in 2019?

With three weeks still to go to November 29th, online retailers in the US and Europe are already touting ‘holiday’ deals and discounts.

Timely Amazon Analytics: Increase Frequency for Better Insights

Increase Amazon e-commerce data monitoring and reporting rate for deeper, more timely insights.

4-Steps to Amazon Perfect Store Performance for Brands: Get the eBook

Brands need an Amazon-specific strategy, and an associated set of tools, to plan, manage, measure and optimize their business on the e-commerce platform.

Advanced Amazon Analytics: 5 Smarter Insights to Win on Amazon

To get an edge on rivals  on Amazon, brands need new insights and competitor intelligence

When is an online retailer not a retailer? When, like Amazon, it’s a Platform

We're not in Kansas anymore... Amazon is changing the channel landscape from retail to platform. 

eStoreMedia Releases AMZ Navigator for Consumer Products Manufacturers

The Complete Amazon Performance Optimization Solution with Integrated Amazon Analytics and Rich Content Management for Brands.

High-Quality Data: The Heart of Accurate, Actionable e-Commerce Intelligence for Brands

High quality data requires ongoing effort to deliver reliable, timely, actionable e-commerce insights

How to Avoid the Pitfalls of Incomplete e-Commerce Competitive Intelligence

Get the Full Picture: e-Commerce Intelligence needs full-category analysis to deliver complete, robust & accurate competitive insights.

eStoreMedia’s Lukasz Stebelski to Present at the Online & Digital Grocery Summit

How to adapt, localize and manage global tactics and sales fundamentals to requirements of diverse markets. 

e-Commerce Tool ecosystem: Integrated to Deliver end-to-end Performance

Seamless integration from e-commerce strategy, to content execution and performance measurement, is the Holy Grail for brands.

How e-Commerce Unifies Trade & Brand Marketing & What it Means for Your Team

Get the most from your e-commerce trade marketing to build brand awareness, and deliver online sales in one strategy.   

Every Day is Prime Day on Amazon According to eStoreMedia Analysis

Five-category, price and promotions study shows the number, and depth of typical Amazon discounts stand up to Prime Day promotions.

How to optimize your eCommerce content for Voice Search

As voice takes over from the keyboard & screen, what does it mean for brands’ e-commerce content plans?

6 Data Points for Rich Content, and Ratings & Reviews Prioritisation

How to prioritise the creation of rich product content for your brand’s assortment, to maximise limited e-commerce resources.

9 e-Commerce Perfect Store Content Planning Tips

How to create, manage, maintain and distribute high quality product content for the online channel.

4 Valuable Learnings from the Online & Digital Grocery Summit UK 2019

Translating data into action, integration, content and getting started emerge as themes at the UK Digital Grocery Summit

The 5 Step e-Commerce Perfect Store Model for Product Manufacturers

eStoreMedia e-Commerce Perfect Store Model; a framework to enable brands to succeed in the fast-growing online channel.

US Consumers still Rate Huawei Phones in spite of Government Backlash

eStoreMedia’s analysis shows Huawei brand benefiting from barrage of spying allegations in US.

eScore: e-Commerce Performance Benchmark, Makeup Brands in China

MaxFactor tops eScore ranking in February, but all brands underperform in e-commerce report for the Makeup category in China.

What Product Manufacturers Need to Know About e-Commerce Content Trends

Four e-commerce content trends worth adding to your online channel playbook over the next 12 months and beyond.

How to Win the Battle for Online Store Search & Digital Shelf Placement.

10 e-commerce channel and online store search performance tips for consumer product manufacturers.

New Market Entry – Remember There’s a Lot More to e-Commerce than Amazon

Amazon might be No.1 in US e-commerce, but how do brands pick the best online retail partner in other markets?

The Beginner’s Guide to Becoming an Outstanding e-Commerce Leader

Three Tips that will help you become your company’s most effective e-commerce manager, in 2019.

3 Reasons Why You Should Not Track the Average Star-Rating of Your Brand

Brand owners who realize the impact star-ratings have on consumer purchase intention in their category, try to improve this area.

7 Reasons Why Total and Average Number of Reviews are Misleading

Brand owners who realize the impact reviews have on purchase intent in their category, try to improve this area.

eStoreVoice Preparing Brands for Voice Commerce

We are proud to announce launching new capabilities in voice commerce. Our eStoreVoice team is focused on supporting international brands with activities on voice devices such as Alexa, Google Assistant, Siri and Cortana.

eStoreMedia Expands the Team

Joanna Grabek, Adam Puchalski, Filip Żok and Michał Stanowski, photo: Mikołaj Dakowicz

Amazons Black Friday Game

eStoreMedia takes a closer look at Amazon's November discount sales and retailer pricing strategies

E-commerce seems the only sales channel for the growth of your brand

Infographic: E-Commerce Drives FMCG Industry Growth in the U.S.

How to build your brand in e-commerce

We recently received a question from one of our clients (brands) operating a cosmetics business.

eStoreMedia expands cooperation with the Nestle Group!

eStoreMedia, a company specialising in managing and creating multimedia product content for e-commerce, develops cooperation with the Nestlé Group. After a successful rich content implementation for Purina brand in web-based sale services, also Nespresso decided to entrust eStoreMedia with the services in this area.