Accelerating the development of our digital shelf automation technology and strengthening our global service proposition.
We are delighted to announce our first round of funding has secured $30 million via Kennet Partners and Digital+ Partners. The investment will accelerate the development of our digital shelf automation suite for brands. It also enables us to strengthen our global service proposition across the regions and invest in new markets.
Both investors have significant experience in building SaaS and B2B-focused businesses. Kennet Partners is a leading European technology growth equity investor focused on bootstrapped and capital-efficient companies, and it has invested alongside Digital+ Partners, a leading growth equity investor focused on B2B technology companies.
In addition to the $30 million invested in the company, we welcome Kennet Partners and Digital+ Partners to our Board of Directors to help us drive the company’s international growth strategy as we look to extend our presence in the US market and bolster our service proposition in established markets such as the UK, Mexico, Poland, and the DACH region.
Bartosz Kielbinski, founder and CEO, eStoreMedia, said: “We are extremely excited about the opportunities our new investment will bring. We plan to accelerate our vision of creating the most complete Digital Shelf Automation platform for brands, revolutionizing how they manage their e-commerce retail partners. We recognize the value of our people and the expertise we have from a branding perspective which makes us unique when it comes to developing technology that makes a difference. This new investment is exciting for our global teams as we can make even more great ideas come to life.”
Hillel Zidel, Managing Director, Kennet Partners, said: “eStoreMedia is a great example of the type of bootstrapped B2B SaaS company that we love to invest in. We see huge potential in the business: they are revolutionizing how brands manage e-commerce and have ambitious plans for tech development that will retain their industry-leading offering. We look forward to working with the team as they embark on the next stage of growth.”
Dirk Schmuecking, Partner at Digital+ Partners said: “We have been thoroughly impressed by eStoreMedia’s accomplishments to date and look forward to supporting the team’s growth strategy to become the category leader for digital shelf analytics. With the new financing, eStoreMedia is well-positioned to accelerate product roadmap opportunities, attract further top talent and scale up the go-to-market organization globally.”
eStoreMedia was advised by Michal Frys and CP Legal. The investor consortium was advised by Goodwin as legal advisor, Smith & Williamson and Code & co as financial and technical advisors respectively.