What can brands do on Prime Day when they can’t afford to offer the depth of discounts their shoppers might expect?
We got talking about it with The Retail Exchange podcast team at Shoptalk Europe 2022. Listen in at 27 mins to hear our Head of Insights Shazia Amin from the Shoptalk floor talk about the ever-shifting retail landscape, how to approach in-store search, her tips for success at Amazon Prime Day 2022 and why value-based offers such as bundles might emerge as a major trend this year.
With Amazon Prime Day 2022 looming near, it will be interesting to see how this year pans out for manufacturers still suffering the effects of supply chain disruption. Coupled with soaring inflation and the cost of living crisis hitting shoppers in many markets, Prime Day 2022 will be challenging for brands but there are opportunities…
Tune in to hear Shazia as she outlines her tips for:
- Using search as a tool
- Creating value-based offerings that will protect margins
- Navigating the ever-shifting retail landscape