<img alt="" src="https://secure.peak2poem.com/196389.png" style="display:none;">

eStoreAcademy Series One:
Get Ready for Post-Pandemic e‑Commerce

Our Webinar Series One for leaders in e-commerce, account management, brand management and marketing is now over. All recordings are available for you to watch below.



About Academy

An unwelcome disruptor to the High Street, COVID-19 is defining a new era in online retail as e-commerce becomes the lifeline for consumers, suppliers and retailers world-wide.

How ready are your e-commerce and marketing teams for today’s consumer demands?

Join our learning community - led by research experts, brands and analysts - to accelerate your team's knowledge and prepare you for the next phase of post-pandemic e-commerce.

eStoreAcademy is brought to you by eStoreMedia and content partners:



What you will learn

World-class research, insights and strategies brought to you in real time by leading e-commerce experts from the dynamic front line.

Masterclasses in best practice e-commerce including ‘must-know’ updates on Amazon and other channels.

Track changing consumer behaviour and discover ways to build brand equity in tough times.

Advanced skills in winning search, managing content, and developing world-class analytics models.

New ways to increase online sales with examples brought to you by category-leading brands.

Process automations which will increase sales and save valuable time bringing products to market.


Academy members, by special invitation, will include:




Webinar Calendar


June, 2020

How is COVID-19 re-writing the e-commerce playbook? Lessons from China for the Western world.



June, 2020

Finding Needles in Haystacks: identifying the problems every e-commerce leader needs to fix as a priority during COVID-19.



July, 2020

Winning from the start of the shopper journey: advanced search techniques.



July, 2020

Building engagement, trust and a great online shopping experience – your checklist for the perfect Product Detail Page.



August, 2020

Gaining and retaining loyal customers on the world’s leading e-retail platforms, Amazon and Walmart.



September, 2020

Investing in our brands through tough economic times



September, 2020

Winning on Amazon
Getting Ready for an Unprecedented Q4



October, 2020

Ratings & Reviews: deepening engagement, building confidence and increasing sales.



Our Experts

James Russel
Senior Manager, Bazaarvoice Client Success EMEA

Senior Manager, Client Success with 10+ years experience helping Enterprise organisations across many verticals grow their businesses. James has spent the last 3 years with Bazaarvoice helping brands and retailers engage with their customers and provide them with content that gives them confidence to make the right purchase decision.

Adam Palczewski,
Amazon Consultant

Adam most recently spent four years at Philips where he was globally responsible for management of $MM media investment in Amazon Advertising. His role allowed him to establish relationships with the key Amazon specialist agencies and technology providers across US and EMEA. Adam’s earlier experience includes running an eCommerce division for Shop Direct, one of the largest pure play retailers in the UK with brands such as Littlewoods, Very.co.uk and Woolworths. Adam has also worked at some of the UK’s most renowned agencies including WPP’s Mindshare, Havas and Publicis Group where his client portfolio included brands such as Credit Suisse, Unilever, Nestle, Ford Europe, Jaguar Land Rover, GSK and others.

Throughout his career Adam has also served on various advisory boards and executive committees. In his free time, Adam also works with innovative startups as a mentor and also as a speaker at industry conferences and a key contributor to industry reports and publications.

Currently Adam runs a successful Amazon Consulting business (www.adampalczewski.com) advising clients on Amazon retail & advertising strategy and how to achieve success on the platform.

Erik Brignall
Head of eCommerce AI & Automation, RB

Passionate about search and its ever-increasing role in the ecommerce sales process, Erik explores innovative ways to integrate advanced search practices with automation and Artificial Intelligence technologies for RB’s global brands. Erik’s previous career includes time with British Airways as Global SEO Manager and previously with digital agency, Bigmouthmedia, working on a range of accounts.

Lukasz Stebelski,
Head of Business Development, eStoreMedia

Having spent 14 years as a brand manager and marketing director at P&G, Lucasz has a deep understanding of the challenges brands experience in marketing and selling on the digital shelf. Lukasz is instrumental in delivering eStoreMedia’s e-commerce Perfect Store methodology which enables product manufacturers to identify gaps, prioritize actions, and execute in the online channel, to engage shoppers and grow online sales.

Jennifer Shaw-Sweet,
B2B Institute @LinkedIn

After 20 years in top 10 network agencies, Jenny jumped over to work in The B2B institute, a think-tank at LinkedIn. Her research interests lie in business, marketing, branding, the power of creativity and 'on the side' - law, human rights and anthropology.
Most recently, Jenny has edited publications from The B2B Institute at LinkedIn including, 'Marketing to the CFO' with Fran Cassidy and the IPA and 'The Objectivity Trap' with Rory Sutherland and Ogilvy Consulting. Both are available from the B2B Institute website.

Monika Stezewska-Kruk,
Innovation Advisor

Monika is an Insight and Analytics senior executive with vast experience across different regions, countries, categories and brands, with a special interest in innovation-related research. Her passion started within the ranks of Procter & Gamble where she worked as a volume forecasting expert and strategic advisor for the innovation launches within the company. She ended that chapter with a regional category role responsible for the CEEMEA (Central and Eastern Europe, Middle East and Africa) region multi-billion-dollar Baby Care category forecasting. She enriched her client-side innovation experience with agency expertise across various roles, including working as Innovation Director in Nielsen (BASES), advising multiple global clients on the best way to launch (or not to launch) new products. Setting up a new Analytical Center of Excellence within Nielsen, she explored organizational innovation aspects (including the creation of new business processes and structures).

As the Regional Director of Insights for PepsiCo, Monika brought new department developmental solutions at CEGB (Central Europe and Greater Balkans) level to drive consumer and shopper understanding, then to lead the European effort for organizational transition into the new GBS (Global Business Solutions) Insights structure. Currently she is continuing her innovation-related journey as a student at Stanford Graduate School of Business, pursuing a LEAD Program in Corporate Innovation – where some of the greatest innovation success stories have begun.

Tjalling Simoons,
Marketing Director,
Germany & Alps, Bacardi

Graduating with a Masters from Erasmus University in Rotterdam in 2006, Tjalling began the first 10 years of his career at Unilever where he became Senior Global Brand Manager for Knorr. After a time at Danone as Brand Director for Activia, Tjalling moved to Bacardi as Category Director for the whisky category in Northern Europe and eventually into his current role as Marketing Director for the Germany & Alps region.

Known for his creativity, action and flexibility, Tjalling shares examples of how integrating voice technology and using delivery partners has enabled some of the category’s most exciting sample and taste campaigns, driving an increase of sales on Amazon.

Simon Miles,
Global Customer Director for Walmart International, Coca-Cola

Simon is the Global Customer & Digital Director at Coca-Cola for Europe, Middle East & Canada on Walmart International responsible for managing the corporate relationship across these markets. Simon also leads our Digital and ecommerce responsibilities across all International markets.

He joined the Coca-Cola system in 2006 and has held a number of senior commercial roles including Head of Category Planning, Shopper Marketing and led the customer management teams for Sainsbury’s and Waitrose as well as being Digital Director in Great Britain responsible for all Digital Sales & Marketing activities with all GB customers.
Prior to joining the Coca-Cola system Simon worked in a number of different Marketing roles in Tobacco, Scoot.com, World Rally Championship and as a consultant across Europe and Asia.

Marta Lacka,
Global Innovation Director, eStoreMedia

An experienced B2B and B2C marketing and brand manager, Marta is responsible for eStoreMedia’s strategic product development, ensuring the product strategy meets the evolving needs of marketing, brand and ecommerce managers worldwide. During her career, Marta has held senior marketing and brand management roles for leading global brands including P&G’s Gillette, Head & Shoulders and Herbal Essences. Technically savvy, Marta was previously consulting on maximising digital start-ups' potential, as well as running her own digital app.

Marta is known for her strategic yet creative thinking, combining the best of both worlds - marketing and technical knowledge in the digital space. She believes strongly in knowledge-sharing; having completed her Masters Degrees in International Management from Wirtschaftsuniversitat Wien (CEMS MIM) and Warsaw School of Economics, she is a guest lecturer there on the topic of Brand Management in Multinational Companies.

Mark Boston,
Global Ecommerce Lead, LEGO Group

Leading the global ecommerce strategy for one of the world’s most-loved and purposeful toy brands, Mark has a deep understanding of the digital and ecommerce world. Previously at RB, Mark polished skills in digital marketing management and content. In his current role at LEGO, he is passionate about building solutions that meet business goals with ‘consumer first’ experiences. 

Ewa Wysocka,
Founder and CEO, Tribe47

Founder and CEO of Tribe47, a boutique GROWTH agency specialising in developing and implementing online marketing and sales strategies for subscription businesses and apps, online academies, and eCommerce businesses.

Speaker and trainer at Google Campus, I love marketing, Baby Bathwater Institute, Pipeline Summit, Underground among others. Ewa's key competencies include building end-to-end online marketing & sales strategies, building digital sales funnels and product launch, consulting on, and building digital marketing teams
and turning traditional marketing teams into digital marketing teams.

Martijn Wagemans,
Head of Client Success, eStoreLabs

With 10 years of experience in digital marketing, e-merchandising and content creation, Martijn joined eStoreLabs this year as the e-merchandising business’s Head of Client Success. He was most recently at Syndigo, connecting brands and retailers in the Netherlands, DACH and Eastern Europe regions with the Content Experience Hub, and previously with Saatchi & Saatchi IS in which he led the e-commerce side of the business across France, Belgium, Netherlands (FBNL), and also Spain, Portugal and Italy (SE).

Klaudia Ochocka,
Digital Project Manager, L’Oreal LUXE

Digital expert Klaudia brings an enthusiasm for both innovation and content & customer relationship management to the team at L’Oreal Luxe, making sure the beauty brand’s digital campaigns are both engaging and fully-optimised.

Working closely with eStoreLabs, Klaudia has led many campaigns for a portfolio of L’Oreal brands including Giorgio Armani, Lancôme, YSL, Urban Decay, Kiehl's, Cacharel, Victor&Rolf, Helena Rubinstein, and Biotherm.

Mark Rogers,
Senior Manager, Product Management, Oracle Data Cloud

An expert in text analysis, predictive analytics and data modelling, Mark leads the NPD team at Oracle Data Cloud’s contextual advertising business. Mark’s current work in the data analytics space includes the advancement of advertiser targeting strategies in relation to image and video using artificial intelligence and machine learning.

Mark’s earlier career includes product leadership at Amazon, the BBC and Brandwatch.

Patryk Lesniarek,
Head of Business Development, eStoreLabs

Supporting digital marketers and ecommerce leaders by providing e-merchandising from eStoreLabs, Patryk’s supports brands such as L’Oreal, Nestle and Purina with world-class e-content, visual assets, digital and social campaigns, and consultancy.

With an additional focus on Amazon, Patryk helps e-commerce managers optimise sales on one of the world’s leading e-retail platforms with a structured approach to product maintenance, optimising the Amazon sales process, advertising, and Shop-in-Shop concepts.

Anna Kochanska,
Head of Marketing, eStoreMedia

Graduating with a Masters in Marketing from Manchester Business School, Anna returned to her native Poland in 2008 to begin a career in marketing and brand management with Danone. Following a brief move to Bacardi in which she broadened her experience in brand marketing, Anna returned to Danone to take on senior marketing and brand management roles for the Activia and then for the Pure Waters brands. 

Bringing a deep understanding of the needs of B2C marketers, Anna joined eStoreMedia in January 2020 and relocated to London to help launch the UK-based operation, supporting e-commerce managers with the data and analytics tools they need to optimise sales on the digital shelf.

Marco Suurland,
Head of E-commerce Benelux, Coty

Since graduating with a Masters in Business Management from Bristol University in 2008, Marco’s experience includes Marketing Management, E-commerce Optimization, Analytical Skills, Retail and Pricing Strategies. With a passion for combining marketing strategy with analytics, Marco is leading Coty’s e-commerce response to the ever-changing consumer needs from beauty manufacturers during the pandemic. Marco’s strategies during COVID-19 include focusing on the fundamentals of distribution and availability, combined with a winning strategy for optimising sales on BOL.com.

Katarzyna Arciszewska,
Digital and e-commerce Activation Manager, Whirlpool

Digital marketing and e-commerce expert, Katarzyna’s career spans a range of categories, working with global brands such as Samsung, Philip Morris, Bayer and RB. Now at Whirlpool, Katrazyna’s role as Digital and E-Commerce Activation Manager incorporates skills in Digital Strategy, Media Buying, Digital Marketing and Digital Media. She has a strong, professional marketing background, supported by a Master's degree in Management and Marketing from Cracow University of Economics.

Bartosz Kielbinski,
CEO, eStoreMedia

Bartosz Kielbinski is founder and CEO of eStoreMedia, the leading provider of e-commerce analytics, content management and e-channel automation solutions for global brands. Bartosz is a serial entrepreneur with nearly 20 years’ experience in e-commerce, digital advertising and brand management, including at Procter & Gamble where he held senior brand management roles, initially in Central Europe, but later with global responsibility. He established eStoreMedia in 2012. His experience has been central to guiding the technology company’s data-driven, digital automation vision. Today the firm works with Fortune 500 brands around the world, helping them to plan, monitor and execute fast growing e-commerce channel programs.

Mark Tanner,
Founder, China Skinny

Mark Tanner is founder and managing director of China Skinny. He has provided China-market growth strategies and research to around 200 brands including Nike, Tourism Australia, Colgate, Reckitt Benckiser, IKEA, Woolworths, Coles, SAIC Motors and IHG. His views on China have been quoted in more than 200 international media outlets including Bloomberg, Reuters, FT, WSJ and Forbes, where he is a columnist. Tanner authors the most-read newsletter about marketing to China, and is a regular keynote speaker addressing audiences around the globe. Prior to moving to China, Mark rode his bike across Canada solo in the middle of winter, hunted for ancient Viking treasure in Iceland and led the first unbroken journey from the source of the Blue Nile to the sea.

Marc Baker,
Founder, Tyde

Marc has had a diverse career observing and commenting on trends and developments within retail marketing, ecommerce, store design and point-of-purchase display, helping industry professionals to make sense of a new challenging era for retail. He is currently content editor for retail podcast The Retail Exchange which features in-depth interviews, insight and opinion from senior global retail industry professionals and thought-leaders. Marc has written about the sector for more than 20 years, for a wide variety of retail and business magazines, and numerous insight reports. He was also founding editor of Good Stores Guide, an annual review of global retail best practice that is now in its sixth year. From 2010-2016, he served as managing editor of In-Store Insights magazine in the UK, a quarterly publication produced by retail trade association POPAI UK & Ireland. During that time, he also played a key role in the development of the association’s online foundation course in Shopper Marketing. He has previously worked for a number of UK retail agencies.