before they decide
More than 78% of shoppers who purchase products above $50 research online prior to the purchase.
Prioritise your efforts
Understand how to optimise consumer experience of your brands along the path to purchase.
Brand impact of 3rd party content
Up to 70% of content seen by shoppers about your brand is delivered by e-retailers, bloggers, portals etc.
eStoreJourney: Insights to optimise brand performance across the path to purchase.
Get insights for spending priorities in the digital channel. Define the most influential media to better shape your marketing plans. Optimise your brand’s website.
Identify the e-commerce sites that play the most significant role in your category, to build your product perception. Prioritise opportunities for e-store content, rating & review improvements.
Find the most influential third party websites that build your brand image. Highlight opportunities to grow brand presence and enhance sentiment in key areas.
SEO & SEM
Understand the true performance of key search terms, and avoid the adverse impact of sending consumers to negative content. Identify third party 'SEO allies' that together with your own website can maximise consumer brand experience in search result pages.