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eStoreJourney

Map and understand the consumer & shopper online journey based on search results.

eStoreJourney tracks your brand presence and analyses how effectively your products engage with consumers across online shopper journey touch-points.

Consumers search before they decide

Consumers search
before they decide

More than 78% of shoppers who purchase products above $50 research online prior to the purchase.

Prioritise your efforts

Prioritise your efforts

Understand how to optimise consumer experience of your brands along the path to purchase.

3rd party content builds your brand

Brand impact of 3rd party content

Up to 70% of content seen by shoppers about your brand is delivered by e-retailers, bloggers, portals etc.

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eStoreJourney: Insights to optimise brand performance across the path to purchase.

Marketing

Marketing

Get insights for spending priorities in the digital channel. Define the most influential media to better shape your marketing plans. Optimise your brand’s website.

Sales

Sales

Identify the e-commerce sites that play the most significant role in your category, to build your product perception. Prioritise opportunities for e-store content, rating & review improvements.

PR

Influencer Relations

Find the most influential third party websites that build your brand image. Highlight opportunities to grow brand presence and enhance sentiment in key areas.

SEO & SEM

SEO & SEM

Understand the true performance of key search terms, and avoid the adverse impact of sending consumers to negative content. Identify third party 'SEO allies' that together with your own website can maximise consumer brand experience in search result pages.

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