Investing in our brands through tough economic times
As COVID-19 continues to disrupt the retail landscape, retailers, manufacturers and the supply chain now face the reality of post-pandemic recession while still adjusting to meet new levels of consumer demand for online shopping. In such times of crises, it might seem obvious to look to the marketing team for reductions in spending, but what evidence exists that cutting marketing budgets is the right thing to do during an economic crisis?
Armed with research and examples of best practice, our panel of experts discuss how a great brand equity strategy, even in the toughest economic times, will demonstrate ROI and shouldn’t be ignored.
Jennifer Shaw-Sweet, B2B Institute @LinkedIn Monika Stezewska-Kruk, Innovation Advisor
Marc Baker, Founder. Tyde.
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