How to Streamline e-Commerce Channel Execution for Brands

In the e-commerce world, automation can go a long way to reducing complexity and relieving pressure on already overburdened sales and brand teams.

Change isn’t easy. For years, brands, retailers and shoppers struggled with Digital Transformation, but in the first few months of 2020 everything changed. e-Commerce was already growing at a steady, predictable pace, then came Covid-19, global lockdown and physical distancing, resulting in an overnight e-commerce explosion.

Online shopping is now no longer a niche activity. The Covid-19 health crisis has pushed it into the mainstream. Through this global pandemic, e-commerce has become the conventional retail channel, accounting for a growing proportion of business-to-consumer (B2C) sales, as well as influencing more sales in legacy channels.