The four-stage guide to Perfect Store presence and performance for brands.

As a retailer, Amazon’s reach is near global, its impact on the retail channel is unprecedented, and its sales continue to grow rapidly. Even if its rate of growth slowed somewhat in the first half of 2019, every brand still needs to have an Amazon-specific strategy, and an associated set of tools, to plan, manage, measure and optimize its Amazon business.

One of the many aspects that makes Amazon different is the access it provides to tools and data, to help brands manage products, landing pages, and advertising, including Vendor Central, Seller Central, Amazon Advertising, Chime and FTP. But these tools are just a part of what’s needed to succeed.