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Transform online ratings & review data and content into valuable, and actionable consumer insights.


Shopper Review Analysis is our tailored research solution that leverages our cutting-edge technologies to analyse e-commerce ratings and reviews, to identify consumer insights, define value drivers, and evaluate brand equity.

Authentic customer feedback.

Authentic customer feedback.

SRA is based on the analysis of thousands of real consumer reviews on key e‑commerce sites, providing tangible insights to improve product and marketing communications.

Track your new launches

Track your new launches.

Benchmark and track, product launch and new product distribution performance in the online channel, down to individual SKU level.

Know your competition

Know your competition.

SRA can be run worldwide on almost any product, including remote markets to help identify unique competitive innovations and consumer sentiment.


ShopperReviewAnalysis provides brands with clear guidance on how to deliver improvements in product and marketing communications, to dovetail with growth in influence of the e-commerce channel.

Human-enhanced content encoding

Human-enhanced content encoding.

SRA uses the latest in data collection and analytics technology, combined with our in-house experts to ensure a full understanding of shopper language and sentiment. All reviews are encoded with relevant category and brand features, and are assessed for sentiment based on keyword analysis.

Statistical modelling of results

Statistical modelling of results.

Enriched data is processed by multiple statistical methods to meet client requirements and uncover key purchase drivers, unmet needs, dynamics and many more. This method can accurately define the difference between brands, countries, price tiers or even SKUs.

Meaningful outcome

Meaningful outcomes.

SRA provides several metrics that support in-depth understanding of shoppers' opinions on given products & features. Popularity – how much shoppers think/care about product on a given feature? Sentiment – how satisfied are shoppers with the performance of products on given feature? Star-rating impact – how do shoppers’ opinions about a specific features translate into product review ratings/stars?

Extensive business impact

Extensive business impact

SRA learnings are widely used to guide product design, portfolio strategy and marketing communication. This serves as a compliment to or substitute for brand equity trackers of focus groups.


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